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A bad economy can hurt JD sports vs Sports Direct’s business by decreasing the number of potential customers… … "Bad Economy (JD sports vs Sports Direct)" has a significant impact, so an analyst should put more weight into it. "Bad Economy (JD sports vs Sports Direct)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits.