Regular HD radio is a legitimate competitor to any satellite based solution. … "HD Radio" has a significant impact, so an analyst should put more weight into it. "HD Radio" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs. "HD Radio" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.