Google

Google is the clear leader in search, even a combined Yahoo/Microsoft may never catch them. A stronger Google would hurt yahoo's core businesses such as email services. … "Google" has a significant impact, so an analyst should put more weight into it. "Google" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Google" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.