Generation Y Car Buying
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Generation Y is driving less and purchase few cars than previous generations. They see car purchases as a source of pollution and cars don't have the status appeal as they did in earlier generations. They also see the productivity loss from commuting work to be a significant disadvantage, especially if they can continue working on their PDAs while on a mass transit system. … "Generation Y Car Buying" has a significant impact, so an analyst should put more weight into it.
SWOT Analysis Survey
SWOT Threat: Generation Y Car Buying
Generation Y is driving less and purchase few cars than previous generations. They see car purchases as a source of pollution and cars don't have the status appeal as they did in earlier generations. They also see the productivity loss from commuting work to be a significant disadvantage, especially if they can continue working on their PDAs while on a mass transit system.
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