Mature Markets (Frozen Yogurt)

Mature markets are competitive. In order for Frozen Yogurt to grow in a mature market, it has to increase market share, which is difficult and expensive… … This statements will have a short-term negative impact on this entity, which subtracts from its value. "Mature Markets (Frozen Yogurt)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.