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The availability of substitute products hurts Frog's Leap Winery’s ability to raise prices, because customers can easily switch to another product or service… … "Substitute Products (Frog's Leap Winery)" has a significant impact, so an analyst should put more weight into it. "Substitute Products (Frog's Leap Winery)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Substitute Products (Frog's Leap Winery)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.