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The availability of substitute products hurts First Bank Nigeria Plc’s ability to raise prices, because customers can easily switch to another product or service… … "Substitute Products (First Bank Nigeria Plc)" has a significant impact, so an analyst should put more weight into it. "Substitute Products (First Bank Nigeria Plc)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Substitute Products (First Bank Nigeria Plc)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.