Mostly concentrated on male consumers. … "Lack of Female Focus" has a significant impact, so an analyst should put more weight into it. "Lack of Female Focus" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Lack of Female Focus" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.