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The availability of substitute products hurts Fast Food Resturant’s ability to raise prices, because customers can easily switch to another product or service… … "Substitute Products (Fast Food Resturant)" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Substitute Products (Fast Food Resturant)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.