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Intense completion can lower Estee Lauder Companies, Inc. - 2008’s profits, because competitors can entice consumers away with superior products… … This statements will have a short-term negative impact on this entity, which subtracts from its value. "Intense Competition (Estee Lauder Companies, Inc. - 2008)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.