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The availability of substitute products hurts Digital Signage SWOT Analysis’s ability to raise prices, because customers can easily switch to another product or service… … "Substitute Products (Digital Signage SWOT Analysis)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. "Substitute Products (Digital Signage SWOT Analysis)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.