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The availability of substitute products hurts Dick's Sporting Good’s ability to raise prices, because customers can easily switch to another product or service… … "Substitute Products (Dick's Sporting Good)" has a significant impact, so an analyst should put more weight into it. "Substitute Products (Dick's Sporting Good)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. "Substitute Products (Dick's Sporting Good)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.