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A bad economy can hurt Construction company’s business by decreasing the number of potential customers… … "Bad Economy (Construction company)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. "Bad Economy (Construction company)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.