WikiWealth

The availability of substitute products hurts Coca-Cola Global’s ability to raise prices, because customers can easily switch to another product or service… … This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Substitute Products (Coca-Cola Global)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.