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The company must deal with competitors which takes away market share for Cirque du Soleil. … "Competition - Cirque du Soleil" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. "Competition - Cirque du Soleil" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.