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The availability of substitute products hurts Chocolate industry in india’s ability to raise prices, because customers can easily switch to another product or service… … "Substitute Products (Chocolate industry in india)" has a significant impact, so an analyst should put more weight into it. "Substitute Products (Chocolate industry in india)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Substitute Products (Chocolate industry in india)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.