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A bad economy can hurt Caterpillar Inc.’s business by decreasing the number of potential customers… … "Bad Economy (Caterpillar Inc.)" has a significant impact, so an analyst should put more weight into it. "Bad Economy (Caterpillar Inc.)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value.