Business jets are seen as a symbol of wealth and power, but in a recession, jets are the first symbols of corporate greed. To appease shareholders, jets orders are sometimes canceled or sold, which puts downward pressure on the price of new jets. Therefore, in recessions, revenue and profits from corporate jets tend to drop. … "Business Jet Stigma" has a significant impact, so an analyst should put more weight into it. "Business Jet Stigma" will have a long-term negative impact on this entity, which subtracts from the entity's value.