Substitute Products (Brahim's)

The availability of substitute products hurts Brahim's’s ability to raise prices, because customers can easily switch to another product or service… … "Substitute Products (Brahim's)" has a significant impact, so an analyst should put more weight into it. "Substitute Products (Brahim's)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs.