A bad economy can hurt Boden’s business by decreasing the number of potential customers… … "Bad Economy (Boden)" has a significant impact, so an analyst should put more weight into it. "Bad Economy (Boden)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Bad Economy (Boden)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.