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A bad economy can hurt Barclays Bank of Ghana Ltd’s business by decreasing the number of potential customers… … "Bad Economy (Barclays Bank of Ghana Ltd)" has a significant impact, so an analyst should put more weight into it. "Bad Economy (Barclays Bank of Ghana Ltd)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Bad Economy (Barclays Bank of Ghana Ltd)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.