Eating out became less frequent due to a tougher economic environment in the United States. This hurts fast food and casual dinning company's revenues. … "Eating Out Declines in Popularity" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Eating Out Declines in Popularity" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.