Audience Fragmentation
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Audience fragmentation of traditional media is to reach those audiences more difficult and expensive. Traditional media companies, which have a wide reach of media will benefit versus those companies with a narrow reach across media lines. …
SWOT Analysis Survey
SWOT Threat: Audience Fragmentation
Audience fragmentation of traditional media is to reach those audiences more difficult and expensive. Traditional media companies, which have a wide reach of media will benefit versus those companies with a narrow reach across media lines.
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