Intense completion can lower Asian Paints’s profits, because competitors can entice consumers away with superior products… … "Intense Competition (Asian Paints)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. "Intense Competition (Asian Paints)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.