WikiWealth

The availability of substitute products hurts Apple’s ability to raise prices, because customers can easily switch to another product or service… … "Substitute Products (Apple)" has a significant impact, so an analyst should put more weight into it. "Substitute Products (Apple)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. "Substitute Products (Apple)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.