Intense completion can lower Airpay’s profits, because competitors can entice consumers away with superior products… … "Intense Competition (Airpay)" has a significant impact, so an analyst should put more weight into it. "Intense Competition (Airpay)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs. "Intense Competition (Airpay)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.