Customer Loyalty (Wilkinson)

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When given a choice, customers are loyal to Wilkinson. Instead of targeting all customers, Wilkinson only needs to target new customers in order to grow their business… …

SWOT Analysis Survey

This statement has a significant impact?

Has a positive impact over the long term?

Has a positive impact over the short term?

This statement leads to reduced costs?

This statement leads to increased profits?

Easy to defend this advantage?

Difficult to defend advantage?

Affected Investments

SWOT Strength: Customer Loyalty (Wilkinson)
When given a choice, customers are loyal to Wilkinson. Instead of targeting all customers, Wilkinson only needs to target new customers in order to grow their business…

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Customer Loyalty (Wilkinson)

SWOT Analysis Survey

Affected Investments

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