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Strong management can help Utusan Melayu Berhad reach its potential by utilizing strengths and eliminating weaknesses… … This statements will have a short-term positive impact on this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Strong Management (Utusan Melayu Berhad)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.