WikiWealth

Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using Unilever’s products and services. Unilever has the ability to charge customers higher prices… … "Pricing Power (Unilever)" will have a long-term positive impact on the this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Pricing Power (Unilever)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.