Pricing Power (Ultraviolet Technologies, Inc)

Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using Ultraviolet Technologies, Inc’s products and services. Ultraviolet Technologies, Inc has the ability to charge customers higher prices… … "Pricing Power (Ultraviolet Technologies, Inc)" has a significant impact, so an analyst should put more weight into it. "Pricing Power (Ultraviolet Technologies, Inc)" will have a long-term positive impact on the this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Pricing Power (Ultraviolet Technologies, Inc)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.