Size advantages lower Travel Agency’s risks. The larger Travel Agency gets, the more resources they have to pursue new markets and defend themselves against rivals… … "Size Advantages (Travel Agency)" has a significant impact, so an analyst should put more weight into it. "Size Advantages (Travel Agency)" will have a long-term positive impact on the this entity, which adds to its value. "Size Advantages (Travel Agency)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.