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When given a choice, customers are loyal to Starwood Hotels and Resorts. Instead of targeting all customers, Starwood Hotels and Resorts only needs to target new customers in order to grow their business… … "Customer Loyalty (Starwood Hotels and Resorts)" has a significant impact, so an analyst should put more weight into it. "Customer Loyalty (Starwood Hotels and Resorts)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Customer Loyalty (Starwood Hotels and Resorts)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.