When given a choice, customers are loyal to Sewing business. Instead of targeting all customers, Sewing business only needs to target new customers in order to grow their business… … This statements will have a short-term positive impact on this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Customer Loyalty (Sewing business)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.