Customer Loyalty (Pret a manger)

When given a choice, customers are loyal to Pret a manger. Instead of targeting all customers, Pret a manger only needs to target new customers in order to grow their business… … "Customer Loyalty (Pret a manger)" has a significant impact, so an analyst should put more weight into it. "Customer Loyalty (Pret a manger)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. "Customer Loyalty (Pret a manger)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.