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When given a choice, customers are loyal to Precision Guns and Ammunition. Instead of targeting all customers, Precision Guns and Ammunition only needs to target new customers in order to grow their business… … "Customer Loyalty (Precision Guns and Ammunition)" has a significant impact, so an analyst should put more weight into it. "Customer Loyalty (Precision Guns and Ammunition)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.