When given a choice, customers are loyal to Porcini pronto. Instead of targeting all customers, Porcini pronto only needs to target new customers in order to grow their business… … "Customer Loyalty (Porcini pronto)" will have a long-term positive impact on the this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Customer Loyalty (Porcini pronto)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.