An innovative culture helps Nordstrom's to produce unique products and services that meet their customer’s needs… … "Innovative Culture (Nordstrom's)" has a significant impact, so an analyst should put more weight into it. "Innovative Culture (Nordstrom's)" will have a long-term positive impact on the this entity, which adds to its value. "Innovative Culture (Nordstrom's)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.