When given a choice, customers are loyal to **NIVEA FOR MEN **. Instead of targeting all customers, **NIVEA FOR MEN ** only needs to target new customers in order to grow their business… … "Customer Loyalty (NIVEA FOR MEN )" has a significant impact, so an analyst should put more weight into it. "Customer Loyalty (NIVEA FOR MEN )" will have a long-term positive impact on the this entity, which adds to its value.