Unique products help distinguish Nike's Goddess from competitors. Nike's Goddess can charge higher prices for their products, because consumers can’t get those products elsewhere… … "Unique Products (Nike's Goddess)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Unique Products (Nike's Goddess)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.