Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using New Look’s products and services. New Look has the ability to charge customers higher prices… … "Pricing Power (New Look)" has a significant impact, so an analyst should put more weight into it. "Pricing Power (New Look)" will have a long-term positive impact on the this entity, which adds to its value. "Pricing Power (New Look)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.