Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using Microsoft Xbox 360’s products and services. Microsoft Xbox 360 has the ability to charge customers higher prices… … "Pricing Power (Microsoft Xbox 360)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. "Pricing Power (Microsoft Xbox 360)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.