Brand Name (Michel et Augustin)

A strong brand name is a major strength of Michel et Augustin. This gives Michel et Augustin the ability to charge higher prices for their products because consumers place additional value in the brand… … "Brand Name (Michel et Augustin)" has a significant impact, so an analyst should put more weight into it. "Brand Name (Michel et Augustin)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.