Pricing Power (Maybelline New York)

Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using Maybelline New York’s products and services. Maybelline New York has the ability to charge customers higher prices… … "Pricing Power (Maybelline New York)" has a significant impact, so an analyst should put more weight into it. "Pricing Power (Maybelline New York)" will have a long-term positive impact on the this entity, which adds to its value. "Pricing Power (Maybelline New York)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.