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The strengths of the company include having a solid, long standing reputation within the industry. This gives Becton Dickinson an anchor in the industry as well as knowledge from past experiences on what to do, or develop, next. Furthermore, they have a very strong internal focus on mission and values. This makes sure that BD does not stem too far from who they believe themselves to be.

Customer relationships help increase revenue and profits when customers return to BD as their medical provider. …