Loyal Customer Base
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Having a loyal customer base allows for the company to have repeat business from their customers. This also gives the company credibility from the users which helps the company grow. … "Loyal Customer Base" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.
SWOT Analysis Survey

SWOT Strength: Loyal Customer Base
Having a loyal customer base allows for the company to have repeat business from their customers. This also gives the company credibility from the users which helps the company grow.
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