Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using Inkwell’s products and services. Inkwell has the ability to charge customers higher prices… … "Pricing Power (Inkwell)" has a significant impact, so an analyst should put more weight into it. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Pricing Power (Inkwell)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.