The H & M Hennes & Mauritz stores are located in shopping capitals of the world. People travel from all over to shop and H & M Hennes & Mauritz has great locations in the big shopping areas. … "Great Real Estate" has a significant impact, so an analyst should put more weight into it. "Great Real Estate" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Great Real Estate" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.