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An innovative culture helps Great Lakes Brewing Co. to produce unique products and services that meet their customer’s needs… … "Innovative Culture (Great Lakes Brewing Co.)" will have a long-term positive impact on the this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Innovative Culture (Great Lakes Brewing Co.)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.