Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using Globe Telecom’s products and services. Globe Telecom has the ability to charge customers higher prices… … "Pricing Power (Globe Telecom)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs.