Customer Loyalty (Gator Tech)

When given a choice, customers are loyal to Gator Tech. Instead of targeting all customers, Gator Tech only needs to target new customers in order to grow their business… … "Customer Loyalty (Gator Tech)" will have a long-term positive impact on the this entity, which adds to its value. "Customer Loyalty (Gator Tech)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.